1 Second Everyday

2 de April de 2013

Quando completou 30 anos, o publicitário Cesar Kuriyama, inspirado por uma das palestras do TED, decidiu por largar o seu emprego e tirar um ano sabático para se dedicar a diversos projetos pessoais, entre eles o desejo de viajar de carro pelos EUA e passar mais tempo com a família.

Durante este tempo, ele começou a refletir sobre o valor dos pequenos momentos e de tudo o que vivemos e acabamos esquecendo. Com o excesso de informação que somos expostos nos dias atuais, é muito comum que pequenos momentos dos nossos dias, por mais prazerosos e únicos que sejam, acabem se perdendo em nossa memória, e, se não temos um sinal ou uma lembrança que possa nos ajudar a resgatar este momento, eles passam.


Estas reflexões levaram Cesar a iniciar um projeto para ajudá-lo a se lembrar de todos os seus dias nesse ano sabático. Todos os dias ele passou a gravar um segundo do seu dia. E esse único segundo de vídeo bastava para que ele se lembrasse do dia que havia passado. Além de ajudar a se lembrar dos bons momentos, esse projeto trouxe outras reflexões ao longo das gravações, como a escolha do momento do dia que seria registrado entre tantos segundos (qual seria o mais importante), ou ainda, como registrar dias e momentos ruins como os dias em que passou no hospital com a família quando a cunhada esteve muito doente.

Os 360 dias viraram os 360 segundos compilados no vídeo abaixo:

O projeto trouxe uma nova perspectiva de ver o mundo, tão gratificante, que ele resolveu buscar um financiamento via a rede Kickstarter para desenvolver o app 1 Second Everyday e incentivar outras pessoas a seguirem os mesmos passos. Através do aplicativo, o usuário pode escolher 1 segundo de cada vídeo gravado, em cada dia, e editar um compilado de segundos de sua vida para compartilhar com outras pessoas.

Ao mesmo tempo que o aplicativo traz toda a simplicidade para editar os vídeos, traz também o desafio e o peso da reflexão de encarar que nem todos os nossos dias são tão interessantes e repletos de momentos dignos de registro, mas também nos faz parar para olhar o nosso dia-a-dia com um outro olhar e começar a ver beleza em coisas que ignoramos na correria e na rotina.

É um ótimo exercício para quem trabalha com inovação e criatividade e precisa exercitar o olhar, para observar o que os outros não estão vendo e encontrar novas soluções!

E aí? Vamos tentar? Prometo que posto um vídeo daqui alguns 30 ou 60 dias mostrando os segundos mais interessantes e curiosos de ser blogueira/fotógrafa/professora/consultora de inovação! :)


*A Take a Tip possui um treinamento chamado Laboratório de Imersão com o objetivo de treinar o olhar das equipes. Para saber mais entre em contato takeatip@takeatip.com.br.

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Sobre o Autor: Tatiane Carrelli

Publicitária, especialista em Inovação e Criatividade. Quebrou algumas regras na 3M, na Whirlpool, e no Banco Itaú. Então decidiu quebrar regras por aí e criou a Take a Tip, consultoria da qual é sócia hoje. No meio do caminho descobriu uma vocação (Professora na ESPM), um hobby (aprendiz de fotógrafa) e um esporte (Rodrigo Pessoa, que se cuide!).

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